Every time I attend a seminar or pick up a book on marketing I find myself fighting the urge to go down one rabbit trail after another. While it’s good to keep an open mind and check out lots of different ideas and viewpoints, I think a much wiser approach is to peek through the […]
You may recall that over the years I’ve noted my love/hate relationship with my cell phone and many things electronic. Thanks to a newly found, newly-formed relationship with the newly-located team at DitigalDoc.com (178th and Western, right next door to the Family Video), I’m now back in love with my electronics. I had an blog-worthy […]
For most business communication, I’ve always preferred e-mail. The main reason I like it is because it offers you a “digital trail” if you ever need it. Plus, the process of putting things in writing is just good for bringing clarity to your own ideas and position in some cases. Forbes author Jayson DeMers takes […]
Google has an interesting guiding principle. They believe that everything – every product, every process – is constantly in beta. This helps them avoid the all-too-common “paralysis by analysis” that often derails businesses of all sizes. It lets them get products into the hands of customers so those customers can begin enjoying the benefits of […]
A very popular local restaurant offers over 600 varieties of soda pop. My guess is they probably only sell about 20% of those (A partially scientific guess, based on the time-honored 80/20 rule!). This suggests that the return on investment (ROI) on such a broad inventory might not be that high and that a pruning […]
It’s that time of year. The execs are sitting around the board room getting fidgity, wondering if they should overhaul their current strategic plan or scrap it altogether. Or maybe just tweak it a little, since they haven’t tweaked anything in a while. Truthfully, and practically, their energy could probably be better spent on other […]
In 2007 we went all out for Christmas and bought a flat screen TV. My wife and I were so proud as we put it above the mantle so it could be the centerpiece of the room. In the summer of 2004 we had looked at plasma televisions that started around $3000 or so, so […]
The best place to find a new, inspirational, innovative idea is ANYWHERE! Yes, a good idea awaits you just about anywhere you look, the problem is that most of us are looking for the wrong things in the wrong places. Here’s how it usually goes…We need to find the answer to some problem, and we […]
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