As you look at the pictures to your left and read what you’re about to, you may think I’m a little too easily impressed. And granted, it doesn’t take much to impress me. I grew up in a town that only had 36 people in it, so things like pushing the buttons in an […]
If you’ve been to the movies lately (and my family has been a bunch this summer ’cause there have been some great ones!) you notice there’s a trend going on that kind of seems to come and go. You’ll see ads and commercials for local organizations run before the previews of coming attractions start. You’ll also […]
If there is an opportunity to get in front of an audience, you can bet marketers will find it. The picture to the left illustrates one such example. The good folks at Coca Cola determined that those concrete poles that serve as safety/security barriers to the entrance to such places as Wal-Mart were not being […]
There is a logical part of us that knows economic downturns are inevitable. But emotionally, they’re still hard to accept and even harder to muddle through. But the truth is, just as a robust economy offers opportunities, so does a downturn. A downturn may be a good time to grow. If you’ve been wanting to […]
A systems approach in the design of any organization, big, small, for profit, not-for-profit, governmental, whatever, is a good idea. When you systematize the process, you have the opportunity to powerfully replicate what works and potentially avoid what causes inefficiencies. If you want to revisit some of the reasons why a systems approach will help […]
When I first wrote about CVS’s decision to end its sale of tobacco products, I praised how the decision honored their mission. I also had some concerns about how Wall Street would react to CVS’s decision, which essentially meant that it would be foregoing several million in revenue as it said goodbye to tobacco products. […]
Kia used a Super Bowl ad to boldly roll out its attempt to enter the luxury car market. What Kia is attempting to do is use a line extension to move into a new category. Sometimes this works, but for the reasons such as those we shared in the previous entry, often times it does […]
The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]
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