McDonald’s has gone through its share of ups and downs in its history that now spans nearly 80 years. They always seem to weather whatever storm they face, and as a shareholder, I’ve got faith that they’ll eventually get back on track. And I don’t just feel confident about their stock price because my kid […]
Kia is trying to move into the luxury car category. They blasted onto the scene with an impressive Super Bowl commercial (one of the few that were truly Super Bowl-worthy in terms of grandeur, in fact). Just in case you missed it… Wow! A noble effort, to be sure. The commercial is an impressive piece […]
The U.S. Postal Service has announced it’s licensing a clothing line in 2014 as a way to boost revenue and to help reposition its ailing brand among consumers. This kind of thing is a common way for companies who have strong brand equity and favorable brand associations to leverage that brand into additional revenue. So […]
I was so utterly, disgustingly, profoundly, disappointed to hear that they were making a Die Hard 5, I didn’t even care what the proposed plot was. To be honest, I thought the whole idea was just a rumor, then when I saw the trailer, I really thought it was a bad Saturday Night Live sketch […]
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