"Free" has always been a word customers love. Consequently, "free" has always been a very effective marketing tactic when the cost of giving away what you offer is offset by what it costs to acquire the customer.If you're a doughnut shop and you give away one...
I know for years now you’ve heard me say plenty of times, “Don’t cut the price, build the brand.” And I’ve given you plenty of reasons to think that way, and several of you have offered some even better reasons in your e-mails and posted comments as to why you refuse to compete on price, […]
Price cutting is a lousy strategy. Period. Just don’t do it if you don’t have to. One reason is that price cutting is a game your competitors can play too, and we both know they’re nowhere near your league. The thing is, somebody can always come in cheaper. Your competitor can decide to basically “give […]
Contact Dr Burt