"Free" has always been a word customers love. Consequently, "free" has always been a very effective marketing tactic when the cost of giving away what you offer is offset by what it costs to acquire the customer.If you're a doughnut shop and you give away one...
I saw a noteworthy copy writing tactic used on the tailgate of a services company while driving around the other day.It had the company name, a short tagline, and the call to action, "Google us."Nothing fancy, but I think remarkably powerful in its simplicity.And if...
McDonald’s has gone through its share of ups and downs in its history that now spans nearly 80 years. They always seem to weather whatever storm they face, and as a shareholder, I’ve got faith that they’ll eventually get back on track. And I don’t just feel confident about their stock price because my kid […]
Amazon does a lot of things right when it comes to delivering value. Just as a full disclaimer, as I’ve noted here before, I’m a satisfied customer to such a degree that I don’t mind being an ambassador for their brand. Their new venture into the Kindle Fire phone will be interesting to watch, but […]
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated often, and continue to believe, the hype about the grandeur […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
Google has an interesting guiding principle. They believe that everything – every product, every process – is constantly in beta. This helps them avoid the all-too-common “paralysis by analysis” that often derails businesses of all sizes. It lets them get products into the hands of customers so those customers can begin enjoying the benefits of […]
A very popular local restaurant offers over 600 varieties of soda pop. My guess is they probably only sell about 20% of those (A partially scientific guess, based on the time-honored 80/20 rule!). This suggests that the return on investment (ROI) on such a broad inventory might not be that high and that a pruning […]
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