There are any number of ways one can become an entrepreneur, and there are many ways to earn success as an entrepreneur. While there may truly be no “one best way” to get there, my belief, based on advice from entrepreneurs I admire and my own journey, is that there is a preferred path to […]
A lot of folks dream about owning their own business so that they’ll have the freedom to do the things they most want to do. Unfortunately, once they get into the business, they find that rather than owning the business the business owns them far worse than the job they left ever did. What I’m […]
It’s often tempting to simply list “features and benefits” when writing copy. It’s often appropriate, or even necessary, to talk about how what you have is better than what the other guys have. If that’s the best way for you to make your case, go for it. On the other hand, you might also want […]
I know you’ve heard success is a process, not an event (ahem…that was last week’s post, after all…). But what, exactly, is this “process” we keep referring to? For the answer to that question, like so many that appear on the journey, we can simply go back to the basics. The very essence of the […]
One of my favorite parts of the original Men in Black movie is where agent K (Tommy Lee Jones) of the Men in Black agency is giving new agent J (Wil Smith) a tour of the facility. J asks the question, “So…what branch of the government do we report to, anyway?” To which K replies, […]
A lot of ugly family business breakups could be filed under the “Seemed like a good idea at the time…” heading. As Sam Wyly advised in his book, $1000 and an Idea, when the time came to choose a partner for his business, he chose the man he trusted most – his brother. That partnership […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
Want more business? Here’s how you can get it: Do GOOD business! Yep, it’s just that simple. Just commit to consistently doing GOOD business in every aspect of your business. Granted, that’s a lot easier said than done. Simple yes, but easy, well, not so much… But worth it? You betcha. Let advertisers spend the […]
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