This may be the time of year when some of us are revisiting our New Year's Resolutions. Most of us seem to know that success in achieving any kind of goal comes down to perseverance. Commitment. Discipline. Setting a goal like a new year's resolution is easy enough,...
strategy
The real enemy of greatness…
I’ve always appreciated the Jewish proverb which states that good is the enemy of great. This has been applied many ways over the years, but it’s especially useful in reminding us of the negative consequences that can come from merely settling for for “good” when we are capable of so much more, whether we’re talking […]
Good marketing (Even if it won’t win an award…)
As you look at the pictures to your left and read what you’re about to, you may think I’m a little too easily impressed. And granted, it doesn’t take much to impress me. I grew up in a town that only had 36 people in it, so things like pushing the buttons in an […]
The lesson of the shark and the pilot fish?
My wife and I found ourselves watching a day and a half’s worth of shark documentaries on the National Geographic channel during our safer-at-home experience. Hey, we had to something to fill the void between finishing all the Tiger King episodes, all the Tiger King documentaries, and while eagerly awaiting the forthcoming movie about Tiger […]
All hail the power of the pivot…
All organizations exist in a dynamic environment. The very nature of that dynamic environment means there will be things that will necessitate change for the organization. Constantly. One way the most successful organizations cope with change is to constantly be a student of their environment while constantly asking “what if…” questions, then brainstorming potential strategies. […]
That first step?
Who knows what the new normal is gonna be, or what is the best, fastest way to get there? Lots of uncertainty to be sure, and navigating this new normal will undoubtedly be challenging, frustrating, even downright scary for all of us. But the future is upon us and we’ve got to get out there […]
What’s next?
Everybody wants to know “what’s next” in terms of the post-pandemic 2020 and beyond. I wish I knew. I’ll add that I don’t have a lot of faith in anybody who claims they do know, to be quite candid and just a little snarky. The optimist in me likes to think
A simple formula for getting more business…
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]



