The single most important decision you make as a business is who you want for your customers. Who your target market is going to be. One of my favorite marketing authors liked to fancily call this "customer selection." The reason this is the most important decision...
My wife and I found ourselves watching a day and a half’s worth of shark documentaries on the National Geographic channel during our safer-at-home experience. Hey, we had to something to fill the void between finishing all the Tiger King episodes, all the Tiger King documentaries, and while eagerly awaiting the forthcoming movie about Tiger […]
Everybody wants to know “what’s next” in terms of the post-pandemic 2020 and beyond. I wish I knew. I’ll add that I don’t have a lot of faith in anybody who claims they do know, to be quite candid and just a little snarky. The optimist in me likes to think
Wal-Mart has the message to the left on its gas pumps. Assuming it’s all true, you may at first think that it’s not exactly a friendly, customer-centric message. On the other hand, as an honest customer who is very interested in saving money, which can only be accomplished if Wal-Mart keeps its costs under control, you may realize […]
No, your monitor isn’t showing the picture upside down. This is a real Christmas Tree, real people do buy it, and they eagerly pay real money for it, too! Really! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. […]
The most important decision you’ll make in your business is customer selection, or which customers you want as your target market. This should be true for any size enterprise, but it’s especially true if you own the business because 1) You have limited resources and you must invest those resources where they’ll produce the highest […]
Kia used a Super Bowl ad to boldly roll out its attempt to enter the luxury car market. What Kia is attempting to do is use a line extension to move into a new category. Sometimes this works, but for the reasons such as those we shared in the previous entry, often times it does […]
I was so utterly, disgustingly, profoundly, disappointed to hear that they were making a Die Hard 5, I didn’t even care what the proposed plot was. To be honest, I thought the whole idea was just a rumor, then when I saw the trailer, I really thought it was a bad Saturday Night Live sketch […]
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