by Dr. Burt Smith | Oct 7, 2007 | Marketing, Networking
You’re not! Don’t fall into that trap! Don’t cut the price, build the brand! Competing on price is always a bad idea! I used to say that very few organizations can do it long-term. Then I said that only ONE organization has effectively done it for...
by admin | Aug 27, 2013 | Brand, Entrepreneurship, Marketing
Price cutting is a lousy strategy. Period. Just don’t do it if you don’t have to. One reason is that price cutting is a game your competitors can play too, and we both know they’re nowhere near your league. The thing is, somebody can always come in...
by admin | Sep 29, 2017 | consumer behavior, Efficiency and Effectiveness, Innovation
Wal-Mart is experimenting with not only delivering your groceries to your door, but with actually coming in your door, entering your kitchen, and stocking your fridge and pantry with your groceries. Seriously. I’m not making this up. You can read all the details...
by admin | Jun 11, 2015 | Efficiency and Effectiveness, Marketing, Organizational Design, strategy
McDonald’s has gone through its share of ups and downs in its history that now spans nearly 80 years. They always seem to weather whatever storm they face, and as a shareholder, I’ve got faith that they’ll eventually get back on track. And I...
by admin | Oct 15, 2014 | Brand, Marketing, strategy
For almost as long as I’ve been blogging, one huge message I’ve tried to impart is that you do NOT want to get caught competing strictly on price. You can read those old musings here if you need convincing of what a disastrous, slippery slope that can turn...
by admin | Jul 31, 2014 | Brand, Entrepreneurship, Marketing, strategy
I know for years now you’ve heard me say plenty of times, “Don’t cut the price, build the brand.” And I’ve given you plenty of reasons to think that way, and several of you have offered some even better reasons in your e-mails and posted...
by admin | Jul 5, 2012 | Brand, Growth, Marketing, strategy
No, I’m not changing my tune. I still say, “Don’t cut the price, build the brand!” I still advocate competing on value rather than price simply because there is always some short-sighted competitor out there who is willing to give away the...
by admin | Nov 3, 2008 | Marketing
Jim Cramer recently had an insightful interview with the CEO of Panera Bread. Click here for the video. Great lessons here that we’ve talked about in previous blogs. You can click these links and revisit: Don’t cut the price, build the brand! Give yourself...
by admin | Sep 27, 2008 | Marketing
Several years ago, Cessna decided they wanted to enter the lear jet market. They had a good solid brand in the single-engine, light aircraft category, and just knew they could leverage their core competencies into success in this premium market segment. But they had...
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