by admin | Jun 22, 2010 | Marketing
Answer: Yes! Technology can be both an opportunity and a threat. On the one hand, it’s a threat because a new technology can kill a great company or even an entire industry, regardless of how big a player in the industry an organization is. Imagine being Smith...
by Dr. Burt Smith | Jun 3, 2021 | Brand, Efficiency and Effectiveness, strategy
You recall I’ve voiced in the past what a fan I am of OnCue. I am a fan of their brand largely because they just execute so well. They execute so well because they are constantly paying attention to their customers. They get more of my business simply because...
by admin | Jul 29, 2019 | Brand, Marketing
A lot of great things have happened in Oklahoma City in the 25 plus years I’ve been part of the business community. The opening of Costco here in town is but one example of how it’s just getting better and better! It’s no secret Sam’s loses a...
by admin | Nov 17, 2015 | consumer behavior, Marketing, Research
Wrigley’s says gum sales are down. Why? Largely because of technology. Yes, you read that correctly. Technology. Most chewing gum is sold at the checkout counter thanks to its being conveniently placed right by the register as you complete your shopping...
by admin | Jun 11, 2015 | Efficiency and Effectiveness, Marketing, Organizational Design, strategy
McDonald’s has gone through its share of ups and downs in its history that now spans nearly 80 years. They always seem to weather whatever storm they face, and as a shareholder, I’ve got faith that they’ll eventually get back on track. And I...
by admin | Oct 29, 2014 | Marketing, Research, strategy
What makes the environment in which we operate so dynamic is the constant interaction of a set of environmental forces. They can be totally independent of each other or they can influence one another, so they have quite an impact. In any case, they’re worth...
by admin | Aug 6, 2014 | Entrepreneurship, Leadership, strategy
Technology can be both an opportunity and a threat. On one hand, it’s a threat because a new technology can kill a great company or even an entire industry, regardless of how big a player in the industry an organization is. Imagine being Smith Corona and being a...
by admin | Aug 6, 2013 | Entrepreneurship, Organizational Design, strategy
Every object continues in its state of rest, or of uniform motion in a straight line, unless compelled to change that state by external forces acted upon it.” (Holzner, “Physics for Dummies”) That’s pretty much the long and short of what...
by admin | Aug 26, 2008 | Entrepreneurship, Marketing, Networking
Ted Turner’s media empire started with his acquisition of a run-down cable station in the days before cable was cool. He put on programming that was older (and cheaper!) like Gilligan’s Island and The Andy Griffith Show. He sold advertising based on the...
by admin | Aug 5, 2008 | Marketing, Networking
Constantly. I said in an earlier post that you should CHANGE a strategy or campaign only when it STOPS performing. That is, when it stops performing at an optimal level on a consistent basis. Exactly how you measure “optimal” is up to you. You may find...
by admin | Apr 9, 2008 | Marketing
H&R Block had this hilarious commercial that featured a guy trying to figure his taxes using a software package, but was obviously at a standstill. His beloved wife comes up and asks if he had anyone he could ask for advice, then announces, with an ample amount of...
by admin | Jan 8, 2008 | Entrepreneurship, Marketing, Networking, strategy
Remember that eery scene from the first Jaws movie where the woman is swimming at night in the ocean? She first feels something bump into her, then something tugs her down a couple of times, then she’s seen being dragged violently through the water, then...
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