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The perfect Tweet?

By Dr. Burt Smith January 14th, 2014

Below is a link to an article shared in a Tweet by Tim Berney, founder and president of VI Marketing and Branding. Tim spoke to an entrepreneurship class of mine a while back, as he has done many times over the years. This very successful entrepreneur gives his time and wisdom to the class, and sticks around afterward to visit with students individually about their business goals. This is because, like most truly successful people, he believes in helping the next generation on their journey.

One very clear, very important message he shared with these entrepreneurs-in-training is the unavoidable necessity of hard work in being successful at any undertaking.

That reminded me of a Tweet Tim had shared some time ago.

Incidentally, if you’re looking for a crash course in how to use Twitter to build your brand, without alienating your followers with the usual, useless, boring chatter that’s most often seen on Twitter, Tim’s Tweet below is a near PERFECT example.

What he’s done is share a RESOURCE with his followers, which in this case is an article about entrepreneurship. Your followers are busy people, after all, so when you find something that could benefit them but that they might not otherwise discover on their own, sharing it with them is a great service on your part. It’s something they’ll value and appreciate.  Tim has additionally added his own comments on the article, thereby making the find that much more valuable to his followers or anyone else who reads it because we benefit from his perspectives on what we’re about to read. Powerful!

Check out the Tweet and the article to see for yourself…

 

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