A short little get-to-the-point 4th of July message: THANK YOU! We live in, and reap the benefits of, the free enterprise system because our men and women in the armed forces, throughout the history of this great nation, took an oath to defend that freedom with their...
"Free" has always been a word customers love. Consequently, "free" has always been a very effective marketing tactic when the cost of giving away what you offer is offset by what it costs to acquire the customer.If you're a doughnut shop and you give away one...
How about a little trivia for starters? Did you know Veteran's Day was originally called "Armistice Day?" "To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country's service and with...
I saw a noteworthy copy writing tactic used on the tailgate of a services company while driving around the other day.It had the company name, a short tagline, and the call to action, "Google us."Nothing fancy, but I think remarkably powerful in its simplicity.And if...
The single most important decision you make as a business is who you want for your customers. Who your target market is going to be. One of my favorite marketing authors liked to fancily call this "customer selection." The reason this is the most important decision...
This may be the time of year when some of us are revisiting our New Year's Resolutions. Most of us seem to know that success in achieving any kind of goal comes down to perseverance. Commitment. Discipline. Setting a goal like a new year's resolution is easy enough,...
Ever bought something singularly because you saw an advertising message on a billboard? More than likely, the answer is "No." If the next question is, "Does that mean billboards don't work?", the answer is also "No." Yes, I am aware that it is 2022 and there are...
Thanks for all your readership and support over the years. Whether this is the first Christmas we're celebrating together virtually or one of many, my family and I wish you the very happiest of holidays.
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