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What’s the #1 rule of branding?

What’s the #1 rule of branding that has to be top of mind at all times? The customer owns it! The most important rule of branding is to recognize that the customer ultimately owns the brand, not us. It has always been that way, but social media has just been providing irrefutable proof over the […]

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Farewell, Family Video…

Well, can't say I'm surprised, but I am still a little sad. Got an e-mail from the president of Family Video some time ago announcing that they were shutting their doors. Very gracious, thankful, forthright e-mail letting us customers know how much we were appreciated...

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The real enemy of greatness…

The real enemy of greatness…

I’ve always appreciated the Jewish proverb which states that good is the enemy of great. This has been applied many ways over the years, but it’s especially useful in reminding us of the negative consequences that can come from merely settling for for “good” when we are capable of so much more, whether we’re talking […]

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Good marketing (Even if it won’t win an award…)

Good marketing (Even if it won’t win an award…)

  As you look at the pictures to your left and read what you’re about to, you may think I’m a little too easily impressed. And granted, it doesn’t take much to impress me. I grew up in a town that only had 36 people in it, so things like pushing the buttons in an […]

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One HUGE leadership skill

Communication! If you look at any successful relationship, chances are the key thing that makes it successful, the common denominator, is effective communication. Communication that is candid, respectful, useful, timely, concise, relevant, interpersonal, and any other adjectives you can think of to describe it. It all comes down to communication. Leadership is very much a […]

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