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Google us!

I saw a noteworthy copy writing tactic used on the tailgate of a services company while driving around the other day.It had the company name, a short tagline, and the call to action, "Google us."Nothing fancy, but I think remarkably powerful in its simplicity.And if...

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Billboards? Really?

Ever bought something singularly because you saw an advertising message on a billboard? More than likely, the answer is "No." If the next question is, "Does that mean billboards don't work?", the answer is also "No." Yes, I am aware that it is 2022 and there are...

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Happy Holidays!

Thanks for all your readership and support over the years. Whether this is the first Christmas we're celebrating together virtually or one of many, my family and I wish you the very happiest of holidays.

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Thanksgiving 2021

In his timeless classic, How to Stop Worrying and Start Living, Dale Carnegie advised us to count our blessings, not our troubles. This not only helps avoid stress but can help foster an attitude of gratitude and help us attract so much more good in our lives. True...

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Thanks, dads!

As the holiday approaches, I just want to wish all the dads out there a Happy Father's Day. I was lucky to have a great dad. We unfortunately lost him when I was only 20, but I got to enjoy the remarkable experience of having so many surrogate dads in the form of...

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