A short little get-to-the-point 4th of July message: THANK YOU! We live in, and reap the benefits of, the free enterprise system because our men and women in the armed forces, throughout the history of this great nation, took an oath to defend that freedom with their...

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Veteran’s Day 2022

How about a little trivia for starters? Did you know Veteran's Day was originally called "Armistice Day?"   "To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country's service and with...

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Google us!

I saw a noteworthy copy writing tactic used on the tailgate of a services company while driving around the other day.It had the company name, a short tagline, and the call to action, "Google us."Nothing fancy, but I think remarkably powerful in its simplicity.And if...

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Billboards? Really?

Ever bought something singularly because you saw an advertising message on a billboard? More than likely, the answer is "No." If the next question is, "Does that mean billboards don't work?", the answer is also "No." Yes, I am aware that it is 2022 and there are...

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Happy Holidays!

Thanks for all your readership and support over the years. Whether this is the first Christmas we're celebrating together virtually or one of many, my family and I wish you the very happiest of holidays.

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