Part of "Marketing 101" dictates that a big key to marketing is making sure that the value of your offering (your value proposition) has something that the other guys don't. You need to have some kind of competitive advantage. This can be as simple as just doing...
For the same reason you wouldn’t do it if they were the boss and you were the employee and they were trying to get you to do something! It’s virtually impossible to “get” employees – or anybody else, for that matter – to “do” anything. There has to be a compelling “why,” There has to […]
Og Mandino once said “Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” I think every success offers a lot of valuable lessons, too, and I know for a fact that most managers don’t spend nearly enough focus on how to derive […]
Everybody wants to know “what’s next” in terms of the post-pandemic 2020 and beyond. I wish I knew. I’ll add that I don’t have a lot of faith in anybody who claims they do know, to be quite candid and just a little snarky. The optimist in me likes to think
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
There are any number of ways one can become an entrepreneur, and there are many ways to earn success as an entrepreneur. While there may truly be no “one best way” to get there, my belief, based on advice from entrepreneurs I admire and my own journey, is that there is a preferred path to […]
Congratulations to Jeff Bezos. Turns out he recently surpassed Bill Gates as the world’s richest person. Mr. Bezos became the world’s richest person as the founder of Amazon.com. Amazon, of course, started out as an “online bookstore” and has now evolved into the world’s largest retailer. That was accomplished by setting a grand vision, working […]
What a crazy, uncertain time we live in. I realize that just about any generation could say that, but you’ve gotta admit, things are pretty nuts right now and without getting even the least bit political here, we’re venturing into some uncharted waters this election year. Uncertainty always plays havoc with the stock market and […]