The single most important decision you make as a business is who you want for your customers. Who your target market is going to be. One of my favorite marketing authors liked to fancily call this "customer selection." The reason this is the most important decision...
This may be the time of year when some of us are revisiting our New Year's Resolutions. Most of us seem to know that success in achieving any kind of goal comes down to perseverance. Commitment. Discipline. Setting a goal like a new year's resolution is easy enough,...
Part of "Marketing 101" dictates that a big key to marketing is making sure that the value of your offering (your value proposition) has something that the other guys don't. You need to have some kind of competitive advantage. This can be as simple as just doing...
For the same reason you wouldn’t do it if they were the boss and you were the employee and they were trying to get you to do something! It’s virtually impossible to “get” employees – or anybody else, for that matter – to “do” anything. There has to be a compelling “why,” There has to […]
Og Mandino once said “Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” I think every success offers a lot of valuable lessons, too, and I know for a fact that most managers don’t spend nearly enough focus on how to derive […]
Everybody wants to know “what’s next” in terms of the post-pandemic 2020 and beyond. I wish I knew. I’ll add that I don’t have a lot of faith in anybody who claims they do know, to be quite candid and just a little snarky. The optimist in me likes to think
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
There are any number of ways one can become an entrepreneur, and there are many ways to earn success as an entrepreneur. While there may truly be no “one best way” to get there, my belief, based on advice from entrepreneurs I admire and my own journey, is that there is a preferred path to […]
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