Part of "Marketing 101" dictates that a big key to marketing is making sure that the value of your offering (your value proposition) has something that the other guys don't. You need to have some kind of competitive advantage. This can be as simple as just doing...
As you look at the pictures to your left and read what you’re about to, you may think I’m a little too easily impressed. And granted, it doesn’t take much to impress me. I grew up in a town that only had 36 people in it, so things like pushing the buttons in an […]
All organizations exist in a dynamic environment. The very nature of that dynamic environment means there will be things that will necessitate change for the organization. Constantly. One way the most successful organizations cope with change is to constantly be a student of their environment while constantly asking “what if…” questions, then brainstorming potential strategies. […]
A lot of great things have happened in Oklahoma City in the 25 plus years I’ve been part of the business community. The opening of Costco here in town is but one example of how it’s just getting better and better! It’s no secret Sam’s loses a lot of sleep over the threat Costco poses, […]
The other day I was making my ritual purchase of a soft drink at the OnCue Drive-Thru. To my “yes” response to the question “Will that be all?”, Erika,the nice young lady who often takes care of me when she works the drive-thru asked, “What about your wife?” “Well, what about my wife?” was the […]
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
I’m gonna go all “grouchy old man” on you and predict early that the new Magnum, P.I. series could fail. For one thing, the original show was really good because it was, well, original! It was a cool action show yet the characters were believable and likeable, they grew and developed over the show’s 8 seasons, […]
If you’ve been to the movies lately (and my family has been a bunch this summer ’cause there have been some great ones!) you notice there’s a trend going on that kind of seems to come and go. You’ll see ads and commercials for local organizations run before the previews of coming attractions start. You’ll also […]