What’s the #1 rule of branding that has to be top of mind at all times? The customer owns it! The most important rule of branding is to recognize that the customer ultimately owns the brand, not us. It has always been that way, but social media has just been providing irrefutable proof over the […]
Well, can't say I'm surprised, but I am still a little sad. Got an e-mail from the president of Family Video some time ago announcing that they were shutting their doors. Very gracious, thankful, forthright e-mail letting us customers know how much we were appreciated...
A lot of great things have happened in Oklahoma City in the 25 plus years I’ve been part of the business community. The opening of Costco here in town is but one example of how it’s just getting better and better! It’s no secret Sam’s loses a lot of sleep over the threat Costco poses, […]
The other day I was making my ritual purchase of a soft drink at the OnCue Drive-Thru. To my “yes” response to the question “Will that be all?”, Erika,the nice young lady who often takes care of me when she works the drive-thru asked, “What about your wife?” “Well, what about my wife?” was the […]
Simple formula: If you want MORE business, simply go GOOD business. Do the kind of business that will make your customers happy they chose to do business with you. Do the kind of business that will have them choosing YOU for any future business. Do the kind of business that will encourage them to happily […]
I’m gonna go all “grouchy old man” on you and predict early that the new Magnum, P.I. series could fail. For one thing, the original show was really good because it was, well, original! It was a cool action show yet the characters were believable and likeable, they grew and developed over the show’s 8 seasons, […]
If you’ve been to the movies lately (and my family has been a bunch this summer ’cause there have been some great ones!) you notice there’s a trend going on that kind of seems to come and go. You’ll see ads and commercials for local organizations run before the previews of coming attractions start. You’ll also […]
Seth Godin is a brilliant marketer. He often posts a blog entry of only one sentence or a few sentences. And people think it’s amazing. And when he does it, it is. If I were to do that, it’d just look like I was trying to imitate Mr. Godin. Or just lazy. Or both. Which […]