Google has an interesting guiding principle. They believe that everything – every product, every process – is constantly in beta. This helps them avoid the all-too-common “paralysis by analysis” that often derails businesses of all sizes. It lets them get products into the hands of customers so those customers can begin enjoying the benefits of the products. Customers can then provide feedback useful in helping to improve the products. They can build stronger relationships with those customers as a result and, as a result, can potentially keep competitors at bay. If your current provider listens to you and works to keep you happy, why even look at a competitor, after all? Think about relationships you’re in where you are the customer and see if this isn’t true.
While there is a case to be made for safeguarding the brand by testing and retesting so that we provide the market with the best possible value, there’s also a good case for adopting a “forward progress is better than perfect” attitude and LAUNCHING! Listen to the customers before and during the design of the product, LAUNCH, then study the heck out of customer satisfaction, then take those findings back to the drawing board and get busy on improving the product so you can repeat the process. To quote the classic Shewart Cycle, “Plan, Do, Check, Act!”
“You don’t have to be great to start. But you do have to start to be great. “ – Zig Ziglar