Your best source of marketing is satisfied customers. Take care of them and you pretty much won’t have to worry about having enough business. If you want to test this theory, think about your own experiences as a consumer.
Jerry Murrell, founder Five Guys Burgers & Fries, said it superbly in an INC Magazine article:
We figure our best salesman is our customer. Treat that person right, he’ll walk out the door and sell for you. From the beginning, I wanted people to know that we put all our money into the food. That’s why the décor is so simple – red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food.”
How do you get MORE business? Just do GOOD business!
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