Every time I attend a seminar or pick up a book on marketing I find myself fighting the urge to go down one rabbit trail after another. While it’s good to keep an open mind and check out lots of different ideas and viewpoints, I think a much wiser approach is to peek through the forest and be sure you see the trees. Focus on what is most important.
In marketing, the most important thing is the customer! Your customer!
If the latest and greatest idea, whether it be related to big data or social media or any of the other new buzzwords out there, seems like something that would enhance your relationships with your customers or help you get more of your ideal customers, then it’s probably worth pursuing. If you’re not sure whether it would enhance those relationships, ASK your customers. And if you’re still not sure, try whatever it is (if it’s not too costly or risky to your brand) and study whether or not it enhances customer relationships. Whatever it is. Focus on what matters most: Your customer!
A similar strategy could be employed in life, too. Rather than chasing after the wind (Thank you King Solomon), figure out what is MOST important to you and be sure that becomes your main focus.
It may not be easy, but it is that simple.
Go get ’em!
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