Thank you, readers!!!
We’ve just learned that this BLOG you are kind enough to visit each week has been nominated by one of YOU in the category of “Best Inspirational BLOG” in the 2008 Okie BLOG awards!
And we’re in the finals!!!
Could I ask you to visit HERE and vote when you get a chance?
As I hope I’ve expressed in posts past, just getting the chance to share ideas that may help readers like you in both your personal and professional lives is a privilege I highly value. And to be nominated as a site that our readers find INSPIRATIONAL is a great honor. To win would just be incredible!
However it turns out, yesterday, today, and tomorrow, we appreciate your inviting us onto your screen and into your lives a few times a month and here’s to our continued, mutual inspiration!
I heard an interesting ad on the radio recently. It was from a fellow selling his “real estate system” in which he promised to teach those who bought his program how to profit from the current real estate slump. One of his attention-getters was, “America is on sale!”, meaning that there are currently bargains all around us thanks to the decline in real estate prices. I thought that was a good way to phrase things not just because it’s a noteworthy “grabber,” but because I tend to agree! As I’ve said in previous posts, those of you who have managed your operations well up to this point will find a great many opportunities to grow your business in a time when everyone else is scrambling to hang on. In fact, I recently moderated a panel consisting of two of our former mayors and the current president of the Greater Oklahoma City Chamber of Commerce. They were restating that not only is OKC in a good position because of how we’ve managed our resources up to this point, but how the current downturn could be the perfect time to expand the city’s horizons because it’s easier to negotiate for better deals on resources if you have a stronger cash position when everyone else is worrying about how they’re going to meet their current needs. As the panel emphasized, that’s just as true for a city as it is for any business or organization. You can read more about it here.
A downturn is also, absolutely, NOT the time to cut your promotional budget. If everyone else is cutting back, that means the landscape is less cluttered, so YOUR message has a better chance of getting through. Additionally, you’ll be viewed as the kind of confident organization your customers can trust in these uncertain economic times.
You need to be out assertively NETWORKING for the same reasons! As mentioned repeatedly in The Great Game of Networking, networking is the most cost-effective, powerful, customizable branding strategy you can employ any time, but especially when you’re watching your budget!
The market is always fertile soil for an organization like YOURS who provides VALUE for your customers! In fact, if you’re as passionate about what you do as I think you are, you know they need you now more than ever! So let’s all roll up our sleeves and get busy this month planting the seeds for next month’s prosperity!
The time to buy is at the time of maximum pessimism – Sir John Templeton
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Yes indeed! I wasn’t kidding in my Sept. 3, 2008 post when, after praising WD-40 for saving the day, I said, “No wonder there’s a WD-40 fan club.”
Your business has a fan club, too. People talk about their experiences with your organization, and if you’re doing it right, they’re saying good things that will entice others to want to do business with you! This has always been the case, but never more so than today thanks to the widespread availability of the Internet and its many forums.
The customer has always owned the brand, but today they also own the media through which to promote or discredit the brand. When your customers love you enough to spend their own time building shrines to your product, you know you’ve got a real gold mine, so treat it as such. Make sure you stay close to any and all customer communication both to make sure your customers are satisfied and to pick up some powerful free research on how to make their experiences even better for them and more profitable for you.
Comments Off on There Really Is A WD-40 Fan Club?