Month: October 2012

Need convincing texting and driving is a bad idea?

I hope this slight departure in content is viewed in the spirit with which it is intended, which is to help remind us all to make smart, unselfish decisions when it comes to texting and driving. As in, don’t do it. I might caution that this video is rather straightforward, maybe even a bit graphic, […]

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Triple-crown marketing strategy?

Something that has grown more prevalent in recent years and actually adds a dimension to the whole “win-win” nature of effective marketing is Cause-Related Marketing (also simply called “cause marketing” by some). This is where an organization partners with a cause or purpose and agrees to help fund the cause or purpose by allotting or […]

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