I heard an interesting ad on the radio recently. It was from a fellow selling his “real estate system” in which he promised to teach those who bought his program how to profit from the current real estate slump. One of his attention-getters was, “America is on sale!”, meaning that there are currently bargains all […]
Yes indeed! I wasn’t kidding in my Sept. 3, 2008 post when, after praising WD-40 for saving the day, I said, “No wonder there’s a WD-40 fan club.” Check it out! Your business has a fan club, too. People talk about their experiences with your organization, and if you’re doing it right, they’re saying good […]
From our family to yours, thank you very, very much for a great 2008! Merry Christmas! P.S. – Pretty clever for a 22-month-old, eh? He not only came up with the copy, he knows HTML, too!
It’s basic human nature to bristle at any kind of criticism. Dale Carnegie taught us in his 1937 classic, How to Win Friends and Influence People, not to criticize, condemn or complain if we want to appeal to others. But when it’s our customers who are complaining, we’d sure be well advised to LISTEN! By […]
No, your monitor isn’t showing the picture upside down. This is a real Christmas Tree, real people do buy it, and they eagerly pay a premium for it, too! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. Some […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
I’ve lost track of how many times I’ve tried to write this year’s Thanksgiving message, changed my mind, and had to start over. So what I’m going to do is just restate last year’s message (you can click here and re-read last year’s post if you like). Your support helps give my family a way […]
Jim Cramer recently had an insightful interview with the CEO of Panera Bread. Click here for the video. Great lessons here that we’ve talked about in previous blogs. You can click these links and revisit: Don’t cut the price, build the brand! Give yourself a raise by improving operations! Plus a fine example of how […]
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