For a market to exist, 3 factors must be met (there is a fourth that some authors like to throw in, but we won’t worry about that here). There must first be a need or desire for the product. Potential customers must see some inherent value in the offer being made. They have to imagine how this […]
Regardless of what you may think of so-called “Quality Programs” (TQM, Six Sigma, Lean, The Theory of Constraints, etc.), the bottom line is that a quality approach has undisputed value. Quality, my friends, is ALWAYS cheaper in the long run. The American auto manufacturers learned this the hard way. They thought they’d put out a […]
This is a real Christmas Tree, real people do buy it, and they eagerly pay a premium for it, too! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. Some even come pre-lit! The “benefit” of this tree is […]
I don’t know the exact source of this story. Heck, I don’t even know if it’s true or not, and I don’t care! It’s a good story full of marketing and leadership lessons! Not to mention INSPIRATION! Enjoy! A guy named Bob May, depressed and brokenhearted, stared out his drafty apartment window into the chilling December night. His 4-year-old […]
Christmas lights have come a long way since I was a kid. In the days of old, Christmas lights were all on one circuit, so if one bulb…one itty bitty bulb… burned out, the whole strand of lights would stop working and you’d have to check each bulb to figure out which one to replace […]
“This is Dineh Mohajer, founder of Hard Candy, a cosmetics company with more than $10 million a year in sales. She knows what young women who love nail polish want because she is a young woman who loves nail polish.” That’s just one of the many great examples in Seth Godin’s marketing classic, Purple Cow: Transform Your […]
Toys R Us is doing something that reminds us of how to take advantage in a so-called down market! Recognizing that mall vacancies are up, Toys-R-Us is negotiating with several malls to rent space just during the Christmas season, thereby giving themselves an expanded retail presence, a “mall presence,” they can capitalize on during their […]
To whom do we owe our thanks for the privilege of living in a free market? If you happen to be a veteran reading this, we have YOU to thank! I think the fact that we live in a free market economy is among the greatest blessings we enjoy in this nation. You’ve probably gathered that if […]
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