Marketing

If for no other reason than the fact that it’s  an election year, and the airwaves will soon be filled with attack ads, I like these commercials: https://www.youtube.com/watch?v=NhmpsUMdTH8  and https://www.youtube.com/watch?v=qi6n_-wB154 They’re products of www.wecansolveit.org. You may think these alliances are all phony-baloney, and some of the viewer comments that accompany these videos on YouTube suggest you’re […]

Hardly! Their genius has spanned three centuries now, and they still get it! Check out: https://www.bounceeverywhere.com/index.jsp You’ll see how a great “old” company, Procter and Gamble, really makes great use of the World Wide Web! Using a website to help customers get the most from their dryer sheet experience! Superb! You may be too young to […]

Due to the rising costs of cute shoes, effective January 1 our new prices will be the following… That was how the owner of the place I get my hair cut announced she was raising prices! I’m one of many customers who got a chuckle out of it and, more importantly, still do business with her. This qualifies […]

If the spoilers I’ve seen for the upcoming season of 24 are accurate, I may have just watched my last season of that otherwise awesome piece of television! Please stop reading if you don’t want to hear what is allegedly going to happen next year on 24!!! And if you really, really don’t want to […]

As a follow up to the last post, I’d be remiss if I didn’t point out that the grocery store that hosted the rusty mailbox also deserves a good finger wagging! Offering a mail drop for customers is a great service. Good for them for doing so! However, since they see that rusty mailbox every […]

The other day I had to get our mortgage payment in the mail and I decided to drop it in the mailbox at the grocery store we frequent. I walked up to the mailbox and was struck by how faded out it looked from a distance, only to be even more disappointed when I got […]

In my ECHO Marketing Seminars earlier this year, I was asked several times if the Kindle launch at Amazon.com was an example of how hyper-growth can be worse than not growing at all. While it is a good example of how we can sometimes be a victim of our own marketing success, and I still passionately […]

Could hubris be the downfall of the mighty Google? Let me find a dictionary and get back to you! Actually, CNBC’s Dennis Kneale comes right out and says he thinks Google has indeed gone too far astray from its core business. I’ll let you watch for yourself and see what you think. Here’s the link:  […]