I once heard a story about William McKinley, the 25th president of the United States. He was trying to fill a position on his staff and was struggling to decide between two candidates whose qualifications were pretty much equal. That was, however, until something happened that changed his perception of one of them. One dreary, […]
Before you think you’re reading some slang for a profane phrase used in instant messaging, allow me to explain! WTGBRFDT stands for “What’s The Good Business Reason For Doing This?” It is a guiding principle that drives every action, every policy, and EVERY decision made by World Savings. This very interesting organization profiled in Less […]
H&R Block had this hilarious commercial that featured a guy trying to figure his taxes using a software package, but was obviously at a standstill. His beloved wife comes up and asks if he had anyone he could ask for advice, then announces, with an ample amount of sarcasm, “Oh that’s right. You decided not […]
The answer is, “The customer!” The question is one that comes up frequently in my seminars, which deals with whether one should work toward an entirely web-based model, or try to have some hybrid that involves a physical storefront or touch point along with a web-based delivery system for the business? As technology becomes more affordable, employees […]
In BrandSimple, authors Allen P. Adamson and Martin Sorrell praise the Iridium company for learning from its mistakes. Iridium makes those very dependable, rugged, but hardy aesthetic or even practical-for-the-average-person phones that get service everywhere. They thought their market would be anyone who wanted dependable phone service. Because their service is satellite-based, it can get a signal […]
What parts of the world Wal Mart doesn’t take over, I am now convinced Google will! Here’s their most recent service feature offering. I believe it is destined to become their latest of many contributions to business history: https://www.google.com/goog411/ Considering how much I HATE seeing a buck-seventy-five show up on my cell phone bill, falling in LOVE with this new […]
Say it ain’t so! Starbucks has announced it’ll be testing a “$1 Coffee” in some markets this year. This is their idea of a prudent response to the forthcoming economic downturn all the experts are so certain is on its way. They think fewer people will be able to afford, or will be willing to spend money on, their […]
If you haven’t had a chance to read Re-Imagine! by Tom Peters, I’d really encourage it. Though it was written in 2003, like a lot of Dr. Peters’ work, it still packs quite a punch! Somebody got me a daily calendar that has a “quote-a-day” from Re-Imagine! and that’s a neat way to digest and […]
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