Is it because of the dismally long lines? The grim faces of the shoppers? Because this day tends to bring out the most aggression in people? Because the want for material things overshadows the whole purpose of the Holiday Season? Actually, it’s called Black Friday because that’s the day many of the nation’s retailers traditionally begin to turn a […]
In his timeless classic, How to Stop Worrying and Start Living, Dale Carnegie advised us to count our blessings, not our troubles. This not only helps avoid stress but can help foster an attitude of gratitude and help us attract so much more good in our lives! We live in a free market economy in […]
Wouldn’t we like to know! One very useful tool we have to help understand how consumers make decisions is the 5 stage consumer decision-making model. The model proclaims that consumers indeed go through 5 specific steps in every decision they make. These are: Problem Recognition > Information Search > Evaluation of Alternatives > Purchase Decision > […]
I was having lunch with a fellow consultant at a nice restaurant a while back. When my colleague was issued his white napkin, he politely asked if he could exchange it for a black one. The waitstaff eagerly complied. My colleague then explained that the white cloth napkins most restaurants use can shed very badly and […]
Show us a neat way to communicate an important but not that exciting concept in a clever but not terribly expensive way, that’s what! UPS has the new and empowering goal of being THE distribution system for my business and yours. They want to become an extension of our business and they’re well on their way. […]
Use your vehicle as a moving billboard…Or Don’t The idea of using signage on your organization’s vehicles isn’t new, but some new tools may make it worth taking a second look! You’ve likely seen how buses can be turned into moving billboards through the placement of several ads on the body of the bus, or by turning the outside of the bus into […]
You’re not! Don’t fall into that trap! Don’t cut the price, build the brand! Competing on price is always a bad idea! I used to say that very few organizations can do it long-term. Then I said that only ONE organization has effectively done it for any extended period of time, and that was Wal-Mart. […]
Crazy as it may sound, yep! According to the authors of Getting to Yes, a great way to demonstrate that you are indeed keyed in to the point the other party to the conversation is making, to prove your interest and empathy, the authors recommend “interrupting” with a question now and then. The book is […]
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