Answer: Yes! Technology can be both an opportunity and a threat. On the one hand, it’s a threat because a new technology can kill a great company or even an entire industry, regardless of how big a player in the industry an organization is. Imagine being Smith Corona and being a market leader in typewriters, […]
As J.D. Rockefeller built his fortune around the turn of the 20th Century, he was often accused of exploiting immigrant labor. His critics said he hired those who had immigrated to this nation from other countries because he could acquire their labor cheaper than that of their domestic counterparts. While it is true that he could […]
A couple of weeks ago I had the opportunity to serve as the auctioneer for the Mark Harmon Celebrity Weekend Benefit. I’m happy to report that we raised over $100,000 at the auction event and that the money will go to benefit some great causes, including one of my favorites, the Ronald McDonald House. I […]
Really effective organizations recognize that marketing is not a department, but a philosophy that permeates every aspect of its operations. They don’t just decide to “do” some marketing, marketing impacts every decision that is made. Really great organizations are the by-product of great systems. Marketing author Philip Kotler said, “The company that will win is […]
With storm season upon us in our Great State of Oklahoma, we can count on the weather being at the center of a lot of newscasts. Ever notice how each station does their own variations of basically the same kinds of teasers? For example, if there’s a storm approaching, they’ll say, “There’s a storm on the way, and […]
There’s no shortage of books on the subject of how to build wealth, and the buzzword that comes up quite often in such books is “passive income.” Passive income is often defined as money that we can make while we sleep. Money that comes our way without us having to lift a finger. Real estate […]
Most marketing texts offer a nice discussion about why the Lifetime Value of the Customer (Or Customer Lifetime Value if you prefer that term) is a critical consideration in any strategy. The bottom-line is that it’s just so much more cost effective to grow business from existing customers than to try to go out and […]
That’s a common question. That’s what most of the clients I have come to me asking. “I have this amount of business, but what I want is this amount of business. How can I get there?” If you want more business, do good business. The better the job you focus on doing, the more value you […]
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