Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
Marketing
The envy of a billionaire?
One of my high school teachers gave me a copy of How to Be Rich by J. Paul Getty. The book had a lot of good stuff in it, but even after all these years one particular point Getty shared in his book has stuck with me. In one of the later chapters, as he […]
How is Black Friday like the Super Bowl?
Retailers light up when they talk about “Black Friday.” This is the Friday right after Thanksgiving where they offer all kinds of crazy deals and hope to start to show black ink instead of red for the first time during the typical year. I’ve already shared how I feel about the Super Bowl, and I have similar […]
Is Halloween a business holiday?
My father owned a little grocery store in Western Oklahoma. By any of the standard definitions provided by such entities as the Small Business Administration and the Internal Revenue Service it would be considered a “small” business or even a “micro business”. However, there was absolutely NOTHING small about what Smith Grocery and Tom Smith […]
Bigger than the Maytag Repair Man?
The other day we had a problem where our dishwasher was overflowing suds. We knew who to call because we’d used a very good repair service, Dan’s Appliance Repair, when we had a problem with our washing machine. We knew to use Dan’s because when my wife’s sister had needed some appliance problem solved at […]
A search for perspective?
I know a lot of us who love business spend time reading the biographies of successful people and case studies of successful organizations. One of the things I’ve noticed is that many times, when successful people reflect on the most happy times or most memorable points in their journeys, they talk about the early days […]
Why do you hate the term “Small Business” so much?
I absolutely DESPISE the term “small business.” I think it’s misleading and downright demeaning! There is NOTHING small about a small business if it gives the entrepreneur the life he or she wants! If that business takes care of a family, there’s nothing small about it. If the business creates jobs, there’s nothing small about […]
What’s causing all this upheaval?
That we live in a wild, crazy, slap-happy world these days certainly comes as no surprise to any of us, yet exactly what’s causing all the craziness, what to expect next, and what the heck we can do about it are mysteries that seem to consume the energy of a lot of folks I know. Here’s one […]