Marketing

Again with the Systems?

“You own the business, managers run the salons!” That’s one of the value propositions expressed in an ad for Great Clips franchise ownership in a business magazine. Doesn’t that sound like the ultimate passive income? A business that you own, but trained managers run it and you basically just oversee it and cash your checks? Undoubtedly, […]

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A Personal Billboard?

This just seemed like the coolest thing to me, how the space on hotel key cards is now being leased out for advertising. Brilliant! Brilliant because it’s a source of revenue for the hotels, and brilliant in its simplicity! It’s one of those ideas that makes you do an Aggie high five (that’s where you […]

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Technology: Threat or Opportunity?

Answer: Yes! Technology can be both an opportunity and a threat. On the one hand, it’s a threat because a new technology can kill a great company or even an entire industry, regardless of how big a player in the industry an organization is. Imagine being Smith Corona and being a market leader in typewriters, […]

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Would Rockefeller Hire You?

As J.D. Rockefeller built his fortune around the turn of the 20th Century, he was often accused of exploiting immigrant labor. His critics said he hired those who had immigrated to this nation from other countries because he could acquire their labor cheaper than that of their domestic counterparts. While it is true that he could […]

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So, What’s Mark Harmon REALLY Like?

A couple of weeks ago I had the opportunity to serve as the auctioneer for the Mark Harmon Celebrity Weekend Benefit. I’m happy to report that we raised over $100,000 at the auction event and that the money will go to benefit some great causes, including one of my favorites, the Ronald McDonald House. I […]

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Fight The System?

Really effective organizations recognize that marketing is not a department, but a philosophy that permeates every aspect of its operations. They don’t just decide to “do” some marketing, marketing impacts every decision that is made. Really great organizations are the by-product of great systems. Marketing author Philip Kotler said, “The company that will win is […]

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Rough Weather Ahead?

With storm season upon us in our Great State of Oklahoma, we can count on the weather being at the center of a lot of newscasts. Ever notice how each station does their own variations of basically the  same kinds of teasers? For example, if there’s a storm approaching, they’ll say, “There’s a storm on the way, and […]

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Passive Income, Anyone?

There’s no shortage of books on the subject of how to build wealth, and the buzzword that comes up quite often in such books is “passive income.” Passive income is often defined as money that we can make while we sleep. Money that comes our way without us having to lift a finger. Real estate […]

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