Marketing

I heard an ad on the radio the other day from a fellow selling a real estate investment program. One of the things that really stood out was how he emphasized just before giving the 1-800 number to call, “You can make big money in rental property, and you don’t have to be a handyman.” This is undoubtedly […]

As you probably recall from previous posts, discounting isn’t one of my favorite marketing strategies. In fact, one of the Burtisms I emphasize in my ECHO Marketing program is, “Don’t cut the price, build the brand!” I will urge you in the vast majority of cases not to lower your price, but to instead focus […]

Marketing Legend Theodore Levitt coined the often-used phrase, “Marketing Myopia,” as a way to describe how sometimes a short-sighted vision can short-change an organization. Most people may not be as familiar with the term, Marketing Myopia, as they are the well-used example of how the railroad industry defined themselves as being in the railroad industry […]

Disney Animation Legend Joe Grant gave Pete Docter, Director of Pixar’s UP, a pencil. The pencil’s visible wear (see for yourself) attests its use in the creation of Disney-caliber artwork of yesteryear. The pencil became one of Docter’s prized posessions partly because, as we can all probably attest, getting something from someone you respect instantly becomes […]

A question that keeps cropping up as we weather these challenging economic times is, “What should we do during the downturn?” If you find yourself with more time than business on your hands, that may actually be a blessing rather than a curse. Time is the most precious resource all of us have either in […]