Here’s a little something just to make your week! It’s a very inspirational video about Team Hoyt. Click here to view it. I know a go-getter like you will appreciate this for its motivational value, but in case you have others in your life who tend to be just a little on the negative side, you […]
Is it because of the dismally long lines? The grim faces of the shoppers? Because this day tends to bring out the most aggression in people? Because the want for material things overshadows the whole purpose of the Holiday Season? Actually, it’s called Black Friday because that’s the day many of the nation’s retailers traditionally begin to turn a […]
In his timeless classic, How to Stop Worrying and Start Living, Dale Carnegie advised us to count our blessings, not our troubles. This not only helps avoid stress but can help foster an attitude of gratitude and help us attract so much more good in our lives! We live in a free market economy in […]
Wouldn’t we like to know! One very useful tool we have to help understand how consumers make decisions is the 5 stage consumer decision-making model. The model proclaims that consumers indeed go through 5 specific steps in every decision they make. These are: Problem Recognition > Information Search > Evaluation of Alternatives > Purchase Decision > […]
Do it anyway! First, there is a difference between being “sick” and just not “feeling good.” A client of mine who owned several retail stores used that as a guiding principle for employees who considered missing work because they didn’t “feel good.” He pointed out that there is a difference in being ill and simply not […]
I was having lunch with a fellow consultant at a nice restaurant a while back. When my colleague was issued his white napkin, he politely asked if he could exchange it for a black one. The waitstaff eagerly complied. My colleague then explained that the white cloth napkins most restaurants use can shed very badly and […]
Use your vehicle as a moving billboard…Or Don’t The idea of using signage on your organization’s vehicles isn’t new, but some new tools may make it worth taking a second look! You’ve likely seen how buses can be turned into moving billboards through the placement of several ads on the body of the bus, or by turning the outside of the bus into […]
You’re not! Don’t fall into that trap! Don’t cut the price, build the brand! Competing on price is always a bad idea! I used to say that very few organizations can do it long-term. Then I said that only ONE organization has effectively done it for any extended period of time, and that was Wal-Mart. […]
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