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Super Bowl Ad Showdown 2015

First, a thousand thanks to the AMAOKC for having me moderate the 2015 Superbowl Showdown at the February meeting. I always LOVE doing it, and as I get older, my appreciation for being asked to do it escalates, yet I also know there’s gonna be a year when I’m too old or too irrelevant to […]

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It’s OK to be a jerk (If you’ve got the right reason)…

Wal-Mart has the message to the left on its gas pumps. Assuming it’s all true, you may at first think that it’s not exactly a friendly, customer-centric message. On the other hand, as an honest customer who is very interested in saving money, which can only be accomplished if Wal-Mart keeps its costs under control, you may realize […]

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It’s OK if your competitors steal the words (As long as you keep the music…)

Have you noticed how many brands have not-so-subtly ripped off Chick-fil-A’s very friendly way of using the words “My pleasure…” when dealing with customers? If you’ve visited Chick-fil-A you know what I’m talking about. If you’ve never been to Chick-fil-A, you don’t know what you’re missing! So anyhow, yes, I’ll avoid naming names, but more […]

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Thanks for a great year, team!

 Before we get too far down the road in 2015 (if your new year is like mine, it’s already a whirlwind), let me say THANK YOU for a great 2014. To get to make my living in a profession I love is a blessing that I hope I never take for granted, and if I […]

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Value just blinked out?

Christmas lights have come a long way since I was a kid. In the days of old, Christmas lights were all on one circuit, so if one bulb…one itty bitty bulb… burned out, the whole strand of lights would stop working and you’d have to check each bulb to figure out which one to replace […]

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Is there a market for this?

No, your monitor isn’t showing the picture upside down. This is a real Christmas Tree, real people do buy it, and they eagerly pay real money for it, too! Really! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. […]

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A nicely packaged lesson in strategy!

Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]

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