Independence day message: THANK YOU! We live in, and reap the benefits of, the free market because our men and women in the armed forces, throughout the history of this great nation, took an oath to defend that freedom with their own lives if necessary. I know several of you who are readers here have […]
Before any marketing can take place, we’ve got to of course have a market! There are three basic factors that must be present for a market to exist. Simply put, a viable market is a group that has the need, ability, and willingness to buy. 1. Need For a market to exist, there must be […]
In his book series, Rich Dad/Poor Dad , Robert Kiyosaki is a little critical of our educational system. You can read the books and discover for yourself why he holds these opinions, but I just thought I’d share a couple of his viewpoints here. One of the issues he takes with the system is that […]
Isn’t it neat to think about how our access to entertainment has evolved? Television brought free entertainment right into our living rooms and created an instant revolution. Of course, before the invention of the VCR, if you had a favorite show, your best hope was to catch it in a rerun if you wanted to see it again, […]
Consumer products giant Procter and Gamble competes in many categories, dominating most with its repertoire of nearly 300 brands. The company prides itself on staying close to its customer and considers the hefty sum allotted annually to market research to be an investment that yields remarkable results. P&G interacts with more than 4 million consumers […]
In previous entries I’ve suggested that a much more ACTIONABLE alternative to long, drawn-out, boring strategic plans is to have a set of guiding principles that give members of the organization direction on how to make decisions. How to take ACTION, which is what strategic plans are supposed to accomplish in the first place. The […]
Come Super Bowl Sunday we’ll all be gathered around the tube to give this hyped-up event the homage it deserves. Most of us will likely discuss the commercials that air during this glorious event as much as we discuss the game itself. That shouldn’t be so surprising considering how marketers pay close to $3 million per 30 seconds of […]
Volkswagen is running this very eye-catching, conversation-piece of a commercial. The commercial is indeed cool, clever, original and well done. It is hard not to watch it multiple times. It’s difficult to not share it with everyone you know and to contribute to the “How did they do that, anyway?” buzz that it is generating. And to see my preschool […]
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