Trick question! Companies don’t buy anything! Companies don’t browse the web, companies don’t call to praise or complain, companies don’t use your product, companies don’t refer you to other companies, companies don’t buy anything! PEOPLE do these things. Those people may work for companies or organizations, but they’re still human beings with all the human emotions […]
Without question, the very best investment any of us can make is in our education! In an up economy or down, investing in your own knowledge, your own education, your own ability to do what you do even better or otherwise provide more value in the marketplace will most likely yield the greatest returns. Your education […]
Bill Gates had this idea several years ago that someday we’d all carry one device, and that one device would carry our medical records, replace our car keys, our house keys, would replace our wallets, you name it. People kind of scoffed at the idea that it would be practical for one device to accomplish so […]
Studying marketing is a lot like studying philosophy. Knowing exactly what is a “right” answer is a pretty tall order to fill. In fact, hanging on too tightly to a “right answer” can spell disaster. As Harry Beckwith mentioned in his latest book, The Invisible Touch, “In this time when even the great physicists – […]
How many categories of competition are there? Roughly, two! Yes, textbooks talk about brand competition, total budget competition, substitutes, etc., but I prefer to think that there are two basic categories of competition: Direct and Indirect. Direct competition is anyone who gets up every day with the specific, deliberate goal of taking that business you would […]
Albertson’s is bidding farewell to all its self-service checkout lanes. The move offers Albertson’s a fair amount of “attaboys” because in addition to restoring a more human touch to the checkout process, in order to offer that human touch, more humans will have to be hired, so they get to look like heroes for doing their part […]
Regulators have ordered tobacco companies to put more serious warning labels on cigarette packages. There are several visuals tobacco companies will be allowed to choose from, but they will be required to have one on every pack of cigarettes they sell. If you haven’t seen these yet, you might want to brace yourself before you click […]
Someone once asked Willie Sutton why he robbed banks. He replied simply, “Because that’s where the money is!” So should it be with the selection of our target markets. Today’s Wal-Mart strikes fear into the hearts of competitors worldwide, competing in the biggest, toughest markets. But they didn’t start out that way. Sam Walton began with what […]
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