Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
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Election day is this week and by the time you read this we may have a new president. Extremely important and there is a lot riding on the outcome. But election day isn’t the most important thing we should be talking about this week. You and I have the opportunity to vote for whoever we […]
What a crazy, uncertain time we live in. I realize that just about any generation could say that, but you’ve gotta admit, things are pretty nuts right now and without getting even the least bit political here, we’re venturing into some uncharted waters this election year. Uncertainty always plays havoc with the stock market and […]
Do I think we’re headed for an economic downturn? Yes. Absolutely. Definitely. Why do I say that? And for that matter, why would I say such a thing when it’s usually my goal to offer you mostly positive stuff when you visit here? I say yes, we absolutely, definitely are headed for an economic downturn. […]
We enjoy so much abundant choice when it comes to all the affordable things that are so readily available to us in the free market. I often find myself feeling a bit guilty because all that abundant choice is indeed so affordably, readily available that I forget that it happens because at some point, an […]
A while back a little crisis erupted when a local fuel vendor announced that a few batches of its gasoline had too high an ethanol content. High enough to potentially cause engine damage. Several Oklahoma City metro convenience store locations were affected, and they of course had to notify the public of the unfortunate news. […]
If there is an opportunity to get in front of an audience, you can bet marketers will find it. The picture to the left illustrates one such example. The good folks at Coca Cola determined that those concrete poles that serve as safety/security barriers to the entrance to such places as Wal-Mart were not being […]
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