A lot of folks dream about owning their own business so that they’ll have the freedom to do the things they most want to do. Unfortunately, once they get into the business, they find that rather than owning the business the business owns them far worse than the job they left ever did. What I’m […]
Efficiency and Effectiveness
Ready…FIRE…aim?
Ready..fire…aim isn’t such a bad approach to strategy. Sometimes you simply don’t know if something’s going to work or not unless you try it. Trying, then, gives you FEEDBACK you can use to adjust the PLAN and get better next time. Remember, it’s a process: Plan, Organize, Implement, and Control. For some, the really hard […]
Put it in writing, please?
For most business communication, I’ve always preferred e-mail. The main reason I like it is because it offers you a “digital trail” if you ever need it. Plus, the process of putting things in writing is just good for bringing clarity to your own ideas and position in some cases. Forbes author Jayson DeMers takes […]
Where eyeballs can be attracted, marketing shall appear…
Amazon does a lot of things right when it comes to delivering value. Just as a full disclaimer, as I’ve noted here before, I’m a satisfied customer to such a degree that I don’t mind being an ambassador for their brand. Their new venture into the Kindle Fire phone will be interesting to watch, but […]
But what is “the process”?
I know you’ve heard success is a process, not an event (ahem…that was last week’s post, after all…). But what, exactly, is this “process” we keep referring to? For the answer to that question, like so many that appear on the journey, we can simply go back to the basics. The very essence of the […]
Success is a process, not an event!
It’s easy to look at someone who’s successful at just about anything and be more than a little envious. This is because really, really successful people make it look easy. The irony is that in most cases, getting to the point of real success was, for most successful people, anything but easy! Author Judy Carter […]
The toughest decision you’ll ever make (the first time)
The most important decision you’ll make in your business is customer selection, or which customers you want as your target market. This should be true for any size enterprise, but it’s especially true if you own the business because 1) You have limited resources and you must invest those resources where they’ll produce the highest […]
Do I owe the Super Bowl an apology?
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated often, and continue to believe, the hype about the grandeur […]