Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]
Every time I attend a seminar or pick up a book on marketing I find myself fighting the urge to go down one rabbit trail after another. While it’s good to keep an open mind and check out lots of different ideas and viewpoints, I think a much wiser approach is to peek through the […]
I know a lot of today’s generation tends to communicate via text. Many have said that’s their preferred means of receiving messages, which has led a lot of marketers to adopt this as the next big way to disseminate information. To be fair, usually such information is requested via subscription or something, so it is […]
Just a little refresher course on how to know if marketing we’re observing is “good marketing” or not. I thought I’d do this by quoting some of my favorite marketing authors… “The goal of advertising is to sell more stuff to more people more often for more money” – Sergio Zyman “If it doesn’t sell, […]
The best way for ANY business to get more business is simply to do GOOD business. You take care of your customers in such a way that they’ll want to come back, spend more, and tell others about you, and success will follow as sure as night follows day. Social media is but ONE tool […]
I’m as bad as anybody else about complaining about how it seems like everyone is either talking or texting, that none of us communicate in person like we used to, that it’s a big time waster, yadda yadda yadda. But perish the thought that I might have to ever go an hour without my smartphone! […]
When I found this article after hearing the story on CNBC, a chuckle turned into an all out belly laugh! Maybe it’s just me, but I thought this entire happening was hilarious. The buzz is about how McDonald’s launched a new mascot for its Happy Meal last week, and some think it’s a nightmare in […]
Brands are still powerful. Building a solid brand is still a noble – and profitable – pursuit. You should work to build as strong a brand as you can and then work to make it even stronger, because a good brand is indeed money in the bank. It’s like having a printing press on which […]
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