Isn’t it neat to think about how our access to entertainment has evolved? Television brought free entertainment right into our living rooms and created an instant revolution. Of course, before the invention of the VCR, if you had a favorite show, your best hope was to catch it in a rerun if you wanted to see it again, […]
In previous entries I’ve suggested that a much more ACTIONABLE alternative to long, drawn-out, boring strategic plans is to have a set of guiding principles that give members of the organization direction on how to make decisions. How to take ACTION, which is what strategic plans are supposed to accomplish in the first place. The […]
Come Super Bowl Sunday we’ll all be gathered around the tube to give this hyped-up event the homage it deserves. Most of us will likely discuss the commercials that air during this glorious event as much as we discuss the game itself. That shouldn’t be so surprising considering how marketers pay close to $3 million per 30 seconds of […]
Volkswagen is running this very eye-catching, conversation-piece of a commercial. The commercial is indeed cool, clever, original and well done. It is hard not to watch it multiple times. It’s difficult to not share it with everyone you know and to contribute to the “How did they do that, anyway?” buzz that it is generating. And to see my preschool […]
I have found myself being overly reflective of late. Maybe it’s because I’ve made some headway in finding a comfortable level of balance in my life by focusing on what’s most important and of letting go of what isn’t. Who knows, but it’s a good place and if you’ll indulge me I’ll be sharing a […]
You’re probably too young to remember this, but back when I was a boy, obtaining market dominance meant you could be pretty optimistic about your future. At least for a little while! Now it just means you’re a bigger target for an emerging technology or business model to attack. Consider, for example, how Blockbuster vanquished […]
Back when I was a boy, we knew Santa was on his way when the weatherman came on the news at 10 and showed good ole’ St. Nick on his radar. “Santa has left the North Pole…” He would proclaim in a tone that conveyed the seriousness of his message, “So all you little boys […]
I ran this story this time last year. I didn’t know its origin then, nor did I know if it was true or not. I didn’t care then, and I don’t care now! It’s good story full of marketing and leadership lessons! Not to mention INSPIRATION! Enjoy! A guy named Bob May, depressed and brokenhearted, […]
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