Guy Kawasaki told an enlightening story about the old Woolworth’s Department Stores in How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit. When Woolworth’s moved into a market, the entrenched department store across the street launched a campaign to remind the market that they were there first, that the customers should entrust […]
How can you eliminate risk altogether? Here’s a better question: Why even try? In an article in Stocks, Futures, and Options Magazine, author Michael Covel recalled a quote he’d found beneficial since first hearing it at the 1989 University of Georgia’s commencement address. The speaker, Charles S. Sanford, Jr., said, “In the conventional wisdom, risk is asymmetrical: It has […]
I ran across a good book about Drucker a while back and ended up ordering it through the good folks at Books Beyond Borders. I got it at a steal of a price (including shipping it was about 1/4 the cost of a new book, and far less than I usually pay in library fines!), which made […]
Typically it’s better to be first into the market because the organization or product who is first in the market winds up being first in the mind when consumers are making their purchase decisions. A degree of ownership accompanies being “first” into the market because the opportunity to obtain ownership of the whole category or […]
There’s a lot to be said for being the “first mover” into the marketplace. As some of my favorite marketng authors, Reis & Trout, said years ago, “It’s better to be first than it is to be better.” One of the reasons they said it’s better to be first in the market is because whoever […]
I once heard of a law firm that had one guiding principle that was ingrained in every single employee at every department from the time they were first hired. It goes like this: “You’re either serving the client, or you’re serving the person who’s serving the client. If you’re not, then what the heck are […]
The Sears Tower in Chicago has added a glass-bottomed observation deck 100-plus stories high on the tower that allows the observer to step out on the deck for a unique, breathtaking view. They call it, “The Ledge!” You can click here for the video and here for some cool pics! This is noteworthy not just because it’s an […]
As the Mack Truck Company began to craft its brand message, they very wisely asked some of those who had used their products for their input. Mack Trucks had been used extensively in World War I, so studying the trucks’ performance under such harsh conditions was an obvious way to look at a lot of […]
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