Let’s hope not! Actually, there is a lesson here for us, though, and it deals with environmental forces. The best laid strategies and the highest hopes can often be dashed by a change in one or more of the forces that constantly impact what we plan to do as strategic planners. Organizations do not exist […]
One of my good friends and favorite bloggers, Chris Wilson, is on the verge of making history! Chris has done some remarkable work in the areas of advertising and branding, both on the creative/design and overall strategy sides, and he has collaborated with some of the best and brightest marketing minds in the world. He […]
How did Monty Python’s Flying Circus get its name? According to a documentary I saw some time ago, and partially confirmed by Wikipedia, the ground-breaking comedy team was sitting around a table just before putting the final touches on their show. One of the cast members threw out the name, Monty Python’s Flying Circus, that […]
60 Minutes had a good segment on what’s happening in the financial markets. Frankly, one of the things I appreciate about this piece is how Steve Kroft doesn’t reign in his angry dismay as he delivers the story. You can click herefor their October 6th, 2008 broadcast and see for yourself. I sure don’t understand […]
If we had to pick a category and “label” this campaign, indeed, there is an overwhelming amount of evidence to support the conclusion that the Ford Edsel was a failure. But I am not that crazy about putting things into boxes or assigning definite labels. I think there’s more profit to be derived from looking […]
Several years ago, Cessna decided they wanted to enter the lear jet market. They had a good solid brand in the single-engine, light aircraft category, and just knew they could leverage their core competencies into success in this premium market segment. But they had concerns that the market might not agree. They feared that even […]
This is worth a look! MSN ran an article recently of products readers said they’d like to see resurrected. See for yourself! Just fun and games, mostly, but there may also be a couple of marketing/business/strategy-type lessons here that may ignite a creativity fire for you. Or at least be some good water-cooler trivia.
A colleague of mine relayed a story of a luncheon she was attending a while back. She and her group wound up seated at a table near the kitchen door, which usually wouldn’t have been significant, except that the door had a horrible squeak to it. Actually, she said it squeaked when it was opened, […]
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