In previous entries I’ve suggested that a much more ACTIONABLE alternative to long, drawn-out, boring strategic plans is to have a set of guiding principles that give members of the organization direction on how to make decisions. How to take ACTION, which is what strategic plans are supposed to accomplish in the first place. The […]
strategy
Go where they ain’t?
Someone once asked Willie Sutton why he robbed banks. He replied simply, “Because that’s where the money is!” So should it be with the selection of our target markets. Today’s Wal-Mart strikes fear into the hearts of competitors worldwide, competing in the biggest, toughest markets. But they didn’t start out that way. Sam Walton began with what […]
How Can You Eliminate Risk?
How can you eliminate risk altogether? Here’s a better question: Why even try? In an article in Stocks, Futures, and Options Magazine, author Michael Covel recalled a quote he’d found beneficial since first hearing it at the 1989 University of Georgia’s commencement address. The speaker, Charles S. Sanford, Jr., said, “In the conventional wisdom, risk is asymmetrical: It has […]
Where’s The Shark?
Remember that eery scene from the first Jaws movie where the woman is swimming at night in the ocean? She first feels something bump into her, then something tugs her down a couple of times, then she’s seen being dragged violently through the water, then she’s seen no more! And the scary Jaws da-dum, da-dum, […]

