Questions are the sales professional’s most powerful tool in building trust-based relationships in which he or she helps the prospect find a valuable solution. Properly used, questions result in the prospect doing the vast majority of the talking in the sales interview. If the right level of rapport is achieved, and the right questions are […]
You’re welcome to draw your own conclusions, I just thought you’d enjoy hearing these facts. According to the Pew Internet Project’s 2014 Mobile Technology Fact sheet: 90% of American adults have a cell phone 58% have a smartphone 32% own an e-reader of some kind 42% own a tablet PC That 90% of Americans how […]
I have historically shied away from naming companies (or people, for that matter) by name in my blogging endeavors. That’s because I prefer to say only positive things about companies (and people), and also because sometimes companies (and people) can end up disappointing you. It’s kind of awkward to either have to “print a retraction” […]
If you’ve visited Amazon recently, you may have had your first experience with Amazon’s new “Flip to back” feature. Their “Look inside” feature has always been a hit, so this addition may not be that impressive to you, but I think its subtlety is precisely why it is noteworthy. The “Look Inside” feature lets you […]
Check out the cool commercial from Under Armour shown below. My favorite part is when the announcer says “From the brand that reinvented the t-shirt comes the very first running shoe made entirely in a clothing factory…” I like this even though you may be saying, as you read this, that I’m contradicting myself based […]
Many organizations live and die by personality or behavioral typing. Personally, I’ve always been a little skeptical of how it’s possible to take a creature as remarkable as a human being and type them as this way or that way based on a few questions or on some limited observation. Here’s a free resource for […]
Kia used a Super Bowl ad to boldly roll out its attempt to enter the luxury car market. What Kia is attempting to do is use a line extension to move into a new category. Sometimes this works, but for the reasons such as those we shared in the previous entry, often times it does […]
Kia is trying to move into the luxury car category. They blasted onto the scene with an impressive Super Bowl commercial (one of the few that were truly Super Bowl-worthy in terms of grandeur, in fact). Just in case you missed it… Wow! A noble effort, to be sure. The commercial is an impressive piece […]
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