consumer behavior

This generation can’t text and buy gum at the same time?

Wrigley’s says gum sales are down. Why? Largely because of technology. Yes, you read that correctly. Technology. Most chewing gum is sold at the checkout counter thanks to its being conveniently placed right by the register as you complete your shopping experience. In days gone by, the colorful displays and packaging might catch the customer’s eye and entice a […]

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How and why do customers buy?

One very useful tool we have to help understand how consumers make decisions is the 5 stage consumer decision-making model. The model proclaims there are 5 specific steps consumers go through in every decision they make. The steps, in order, are: Problem/Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Evaluation The developers of the theory go on […]

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Box me in?

Many organizations live and die by personality or behavioral typing. Personally, I’ve always been a little skeptical of how it’s possible to take a creature as remarkable as a human being and type them as this way or that way based on a few questions or on some limited observation. Here’s a free resource for […]

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Can Kia pull it off?

Kia is trying to move into the luxury car category. They blasted onto the scene with an impressive Super Bowl commercial (one of the few that were truly Super Bowl-worthy in terms of grandeur, in fact). Just in case you missed it… Wow!  A noble effort, to be sure. The commercial is an impressive piece […]

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Dramatize when you advertise?

Good marketing is indeed that which gets RESULTS! As David Ogilvy famously said, “If it doesn’t sell, it isn’t very creative. The Kodak commercial below is worth a look. And yes, I hear you, it doesn’t matter if I love it or if millions love it or if it brings tears to our eyes or […]

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