Something McDonald’s is considering as part of it’s retooling in order to reboot profitable growth is serving breakfast all day. I think this is a good idea for a couple of reasons. The most important is that it’s in response to what customers want. McDonald’s does a tremendous breakfast business, and there have been ongoing requests from customers […]
Growth
What’s the real goal?
Many of the frustrations in marketing come from focusing on the wrong things. We ask the wrong questions, which in turn makes the problem we’re trying to solve seem that much more difficult. In fact, we often end up trying to solve the wrong problem in the first place! Consider a typical Restaurant owner. She […]
Market segmentation by lifestyle (a great way to grow share of customer)
Two marketing terms you hear thrown around a lot are “market segmentation” and “share of customer”. Market segmentation basically means taking this thing called “the market” and recognizing that there really is no “the market,” but instead multiple markets of prospects with similar characteristics, wants, needs, etc. So what you do is to take “the […]
Thanks for a timeless branding lesson, B.C Clark!
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
I’m not a SPRINT customer, I’m a SARA customer!
A few days ago I purchased a new Samsung Galaxy S4 for my wife. Now, before you Apple Devotees show up at my website with torches and pitchforks, go check that phone out. It’s a powerhouse! Anyhow, I’ve been a mostly-happy SPRINT customer for nearly two decades now. I say “mostly-happy” because there were a […]
The secret to getting more business?
Want more business? Here’s how you can get it: Do GOOD business! Yep, it’s just that simple. Just commit to consistently doing GOOD business in every aspect of your business. Granted, that’s a lot easier said than done. Simple yes, but easy, well, not so much… But worth it? You betcha. Let advertisers spend the […]
Where does inefficiency come from?
That an organization tends to get less efficient as it grows probably doesn’t come as a great, earth-shattering, revolutionary piece of news to you. But what may sometimes elude our understanding is exactly why it seems to be that as an organization gets larger, growth sometimes comes at the price of efficiency, which in turn […]
Is discounting an investment?
No, I’m not changing my tune. I still say, “Don’t cut the price, build the brand!” I still advocate competing on value rather than price simply because there is always some short-sighted competitor out there who is willing to give away the store. Just as I believe an undeniable truth is that quality is always […]