I often hear decision-makers talk about how they need a new logo, a new brand identity, a new website, or they need to “do more social media” or any other number of things that may indeed be worth looking at, but may not be the real problem or the best place for their attention. One […]
Lots of people set resolutions for the new year, and lots of people end up abandoning them a few weeks afterward. What’s worse, these people often end up feeling like they failed. Or worse, they consider themselves a “Failure.” Remember, success is a process, not an event. We talked about that some time ago, and […]
Learn from the past, set vivid, detailed goals for the future, and live in the only moment of time over which you have any control: Now.” – Denis Waitley
Something I like to help clients do is maximize every resource. When that maximization also offers some potentially high ROI activity, all the better. It should come as no surprise that Amazon provides us with a fine example of this very concept in action. I ordered some stuff from Amazon and it arrived in the […]
I’ll keep it short and sweet because I know this is a busy time of year for you. For that matter, there probably isn’t a time of year for you in today’s world that isn’t busy, and that’s why I am especially thankful for your taking time to read my posts each week. Or whenever […]
Another year has gone by, and if you’re reading this in the United States, it means you and I are still free. We have veterans to thank for this freedom. If you are a veteran, THANK YOU for your service. If you know a veteran, please pass long my family’s thanks for their service. There […]
There are any number of ways one can become an entrepreneur, and there are many ways to earn success as an entrepreneur. While there may truly be no “one best way” to get there, my belief, based on advice from entrepreneurs I admire and my own journey, is that there is a preferred path to […]
Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]
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