No, your monitor isn’t showing the picture upside down. This is a real Christmas Tree, real people do buy it, and they eagerly pay real money for it, too! Really! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. […]
Y’know, I hate to name any one book as my “favorite” on any subject, be it business or entertainment, but if I had to pick ONE that I think everyone alive today should read, one that was so inspiring to me I found myself wishing I could get YOU and everyone you care about a […]
Ready..fire…aim isn’t such a bad approach to strategy. Sometimes you simply don’t know if something’s going to work or not unless you try it. Trying, then, gives you FEEDBACK you can use to adjust the PLAN and get better next time. Remember, it’s a process: Plan, Organize, Implement, and Control. For some, the really hard […]
Amazon does a lot of things right when it comes to delivering value. Just as a full disclaimer, as I’ve noted here before, I’m a satisfied customer to such a degree that I don’t mind being an ambassador for their brand. Their new venture into the Kindle Fire phone will be interesting to watch, but […]
It’s often tempting to simply list “features and benefits” when writing copy. It’s often appropriate, or even necessary, to talk about how what you have is better than what the other guys have. If that’s the best way for you to make your case, go for it. On the other hand, you might also want […]
You’ve probably heard this one before, but like a lot of good stories, it bears repeating. Two sales people from an American shoe company visit Aboriginal Australia. One reports back, somewhat despondently, “There is no market here…nobody wears shoes.” The other reports back, excitedly, “There are tons of customers here…nobody wears shoes! Send inventory immediately!” […]
I’m as bad as anybody else about complaining about how it seems like everyone is either talking or texting, that none of us communicate in person like we used to, that it’s a big time waster, yadda yadda yadda. But perish the thought that I might have to ever go an hour without my smartphone! […]
The 4th of July is always a good time to appreciate our men & women who have worn their country’s uniform. Feel free to revisit last year’s post if you like. But it’s also a time to recognize that the free market we enjoy was an original, grand experiment of our founding fathers that resulted […]
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