Here’s a video from Caterpillar for their extra tough mobile phones. The commercial itself may be new, but its messaging strategy is one of the oldest, and most effective, there is when it comes to marketing storytelling: Dramatize the benefit! This message and the way it’s shared deserve kudos because it showcases the benefit of […]
Steve Jobs was known for passionately quoting Picasso’s “Good artists copy, great artists steal” line. At first read that may set off your ethical radar and cause the hair on the back of your neck to stand up. As it says in Ecclesiastes, there truly is nothing new under the sun, so “stealing” isn’t always […]
When I found this article after hearing the story on CNBC, a chuckle turned into an all out belly laugh! Maybe it’s just me, but I thought this entire happening was hilarious. The buzz is about how McDonald’s launched a new mascot for its Happy Meal last week, and some think it’s a nightmare in […]
If you’ve visited Amazon recently, you may have had your first experience with Amazon’s new “Flip to back” feature. Their “Look inside” feature has always been a hit, so this addition may not be that impressive to you, but I think its subtlety is precisely why it is noteworthy. The “Look Inside” feature lets you […]
Check out the cool commercial from Under Armour shown below. My favorite part is when the announcer says “From the brand that reinvented the t-shirt comes the very first running shoe made entirely in a clothing factory…” I like this even though you may be saying, as you read this, that I’m contradicting myself based […]
During “Super Bowl Season” , we’ll hear a lot of buzz in the media and around the water cooler about this commercial and that commercial. We’ll hear people talk about commercials that made them laugh, ones they really “liked,” ones they thought were clever, or otherwise held their interest. We may hear, often, “Oh, you’ve […]
Next time you hear a word or phrase you aren’t familiar with, visit wordspy.com for some insight. They offer a quick way to look up a word or terms or sayings that are part of the popular culture so you can be informed without having to ask anyone!
The following fable is one that is often shared by Dr. Wayne Dyer in his seminars. As we approach the time of year when we put a special focus on things we’re thankful for, I thought you might enjoy it. A little kitten and an old alley cat were out in the alley. The little […]
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