One of the greatest pieces of advice I got several years ago was to never try to blindly adopt any one idea, philosophy, or system, but to instead look warily at EVERY idea, philosophy and system with the goal of finding at least one thing that could be taken and adapted to my own situation. […]
Innovation
What would Joan do?
Procter & Gamble is considered a “best of breed” company. Their stock is considered a must-own by the vast majority of stock analysts, and their legacy has spanned two centuries. One reason for their ongoing success is the power of their brands. One reason they have such powerful brands is because they stay so close […]
Would you watch a show called “Six of One?” (Actually, you probably have…)
According to Warren Littlefield, former president of NBC TV and the author of Top of the Rock, the show that followed the antics of six twenty-somethings as they navigated the waters of post-college life was originally called “Six of One” rather than name that is now enshrined in television history and pop culture, which is […]
What does your customer think about all the time?
A very simple answer to the question, “What does your customer think about all the time?” is: THE FUTURE! The customer thinks constantly about the future. In fact, since you’re a customer, too, consider how often “the future” is what you think about. For example, we may be motivated to get an education so we […]
Having trouble getting started? Google It!
Google has an interesting guiding principle. They believe that everything – every product, every process – is constantly in beta. This helps them avoid the all-too-common “paralysis by analysis” that often derails businesses of all sizes. It lets them get products into the hands of customers so those customers can begin enjoying the benefits of […]
One reason marketers hate math…
A very popular local restaurant offers over 600 varieties of soda pop. My guess is they probably only sell about 20% of those (A partially scientific guess, based on the time-honored 80/20 rule!). This suggests that the return on investment (ROI) on such a broad inventory might not be that high and that a pruning […]
Changing your strategic plan? Not so fast!
It’s that time of year. The execs are sitting around the board room getting fidgity, wondering if they should overhaul their current strategic plan or scrap it altogether. Or maybe just tweak it a little, since they haven’t tweaked anything in a while. Truthfully, and practically, their energy could probably be better spent on other […]
Product Life Cycle – Way Cool!
Finally! Finally, finally, finally, I get the chance to be cool again like I was for approximately 32 minutes way back in 1987. Back in the day (as you young people are fond of saying), I had a flight jacket, a Coca-Cola shirt, and, of course, a pair of Wayfarer shades to top it all […]