Most marketing texts offer a nice discussion about why the Lifetime Value of the Customer (Or Customer Lifetime Value if you prefer that term) is a critical consideration in any strategy. The bottom-line is that it’s just so much more cost effective to grow business from existing customers than to try to go out and […]
That’s a common question. That’s what most of the clients I have come to me asking. “I have this amount of business, but what I want is this amount of business. How can I get there?” If you want more business, do good business. The better the job you focus on doing, the more value you […]
We hear statistics from various sources all the time, and frankly, some can be a little discouraging. The Small Business Administration says that 50% of small businesses won’t last 5 years. 90% of restaurants don’t make it. A good sales person will have an average closing rate of 20%. The employee turnover in the XYZ industry is so-and-so, […]
I had the opportunity to attend the workshop of one of my favorite consultants who happened to be giving a workshop to us fellow consultants on consulting, because consulting is one of the things he consults on. Anyhow, one of my colleagues raised the question of what would be good books to read to help […]
A lot of people think that because I make my living in marketing that the Super Bowl is one of my favorite events. I hate to say it, but, the opposite is the case, and not just because Brett Favre didn’t make it this year. It makes me cringe to see how all that money […]
One of my favorite books by one of my favorite authors is Jack Trout’s The Power of Simplicity. The book gives over 200 pages worth of reasons for keeping things simple rather than making them unnecessarily complicated. Sticking with our “favorites” theme, I’ll use one of my favorite professors as an example. Mickey Cowan is one […]
The B-17 was a powerful bomber whose contributions to winning the Second World War were legendary. The aircraft was known affectionately as the “Flying Fortress” because of its durability and firepower, and it to this day holds a special place in the hearts of its manufacturer, the Boeing company. As stated in the History Channel documentary, War Planes […]
There are a growing number of die-hard Apple fans who have found a neat way to have their cake and eat it too – Inexpensively! What they do is buy an old PC and then switch the operating system to their beloved Apple platform, a move that has apparently become a good deal easier since […]
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