Short answer: Yep, Time is money. If you’re busy, you can just stop reading right here and get on with your day. Not only is time money, but time is the new measure of wealth. There is most definitely a correlation between time and money! On the expense side, it’s time = money. On the revenue […]
For almost as long as I’ve been blogging, one huge message I’ve tried to impart is that you do NOT want to get caught competing strictly on price. You can read those old musings here if you need convincing of what a disastrous, slippery slope that can turn out to be. Otherwise, here’s a nice […]
Thursday may be just another AMA meeting for some, but for me it’ll mark my 20th straight year to darken the doors of an AMA meeting. I have not missed a luncheon meeting since attending my first one way back in October of 1994. I’ll be attending meeting number 199 that day (it would be […]
As a person who’s from a small town myself, I hate to start this entry by saying something insulting like, “There’s a little town in Texas…” but I think if I referenced Booker, Texas as a “small town,” not only would they not take offense, they might even consider it a compliment. Here’s why I […]
Amazon does a lot of things right when it comes to delivering value. Just as a full disclaimer, as I’ve noted here before, I’m a satisfied customer to such a degree that I don’t mind being an ambassador for their brand. Their new venture into the Kindle Fire phone will be interesting to watch, but […]
It’s often tempting to simply list “features and benefits” when writing copy. It’s often appropriate, or even necessary, to talk about how what you have is better than what the other guys have. If that’s the best way for you to make your case, go for it. On the other hand, you might also want […]
I know for years now you’ve heard me say plenty of times, “Don’t cut the price, build the brand.” And I’ve given you plenty of reasons to think that way, and several of you have offered some even better reasons in your e-mails and posted comments as to why you refuse to compete on price, […]
I know you’ve heard success is a process, not an event (ahem…that was last week’s post, after all…). But what, exactly, is this “process” we keep referring to? For the answer to that question, like so many that appear on the journey, we can simply go back to the basics. The very essence of the […]
Contact Dr Burt