For almost as long as I’ve been blogging, one huge message I’ve tried to impart is that you do NOT want to get caught competing strictly on price. You can read those old musings here if you need convincing of what a disastrous, slippery slope that can turn out to be. Otherwise, here’s a nice […]
When I first wrote about CVS’s decision to end its sale of tobacco products, I praised how the decision honored their mission. I also had some concerns about how Wall Street would react to CVS’s decision, which essentially meant that it would be foregoing several million in revenue as it said goodbye to tobacco products. […]
As a person who’s from a small town myself, I hate to start this entry by saying something insulting like, “There’s a little town in Texas…” but I think if I referenced Booker, Texas as a “small town,” not only would they not take offense, they might even consider it a compliment. Here’s why I […]
Technology can be both an opportunity and a threat. On one hand, it’s a threat because a new technology can kill a great company or even an entire industry, regardless of how big a player in the industry an organization is. Imagine being Smith Corona and being a market leader in typewriters, then to do […]
I know for years now you’ve heard me say plenty of times, “Don’t cut the price, build the brand.” And I’ve given you plenty of reasons to think that way, and several of you have offered some even better reasons in your e-mails and posted comments as to why you refuse to compete on price, […]
Two marketing terms you hear thrown around a lot are “market segmentation” and “share of customer”. Market segmentation basically means taking this thing called “the market” and recognizing that there really is no “the market,” but instead multiple markets of prospects with similar characteristics, wants, needs, etc. So what you do is to take “the […]
Check out the cool commercial from Under Armour shown below. My favorite part is when the announcer says “From the brand that reinvented the t-shirt comes the very first running shoe made entirely in a clothing factory…” I like this even though you may be saying, as you read this, that I’m contradicting myself based […]
Kia is trying to move into the luxury car category. They blasted onto the scene with an impressive Super Bowl commercial (one of the few that were truly Super Bowl-worthy in terms of grandeur, in fact). Just in case you missed it… Wow! A noble effort, to be sure. The commercial is an impressive piece […]
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